"He'd write back to some of these letters. "While he was in jail, we had an address so people could send him letters," Kazerooni says. As the Facebook page manager, Kazerooni strategically re-posts Lil Wayne's Twitter commentary, as well as announcements about the rapper's whereabouts. You just come out of nowhere and aaahhh.you're just going to help every celebrity on that Ustream," Bow Wow says.Īrguably, the celebrity Kazerooni's helped the most is his client Lil Wayne. You're like the Ustream Jesus, man, you really is. But in videos posted to their Ustream channels, popular rappers like Wiz Khalifa and Lil Bow Wow sing Kazerooni's praises. You might not expect rappers to swoon over someone like Kazerooni, a baby-faced Persian American from Orange County who didn't grow up listening to rap. "I heard 'entrepreneurial spirit' being thrown around a lot, as a phrase, but I didn't really see an illustration of what that meant until I met Mazy. He'd slip into their chat rooms and offer tech support when they hit a glitch. He pumped up their live broadcasts on Ustream's Twitter feed. Kazerooni built buzz for the site by pursuing all kinds of celebrities, from bloggers to musicians, as some of its first users. Joanna Dorfman is the site editor at Ustream, the startup that gave Kazerooni his first job. "Now, there's a lot of attention being paid to what's happening online," he says. Kazerooni multiplied the number of fans on the page to 30 million in a little over a year. I had to argue with them for like a month to give me the information I needed to get the access." "No one even really knew what Facebook was, on his team. "He had a million fans sitting on his page, and no one had access to it," explains Kazerooni. But then it turned into a side hustle-working as Lil Wayne's digital consultant, helping to grow the rapper's presence on social media platforms beyond Ustream.
Kazerooni initially set out to lure big name rappers like Lil Wayne into using the site to reach their fans. It's a lot harder to get 10,000 people to watch you at the same time then it is to get 10,000 views on a YouTube video." "When you see how many viewers somebody can get on a live video stream, you can really understand how connected they are to their fans, how many they have, how much they love them. "Ustream gave me a very interesting perspective," Kazerooni says. He left high school at age 17 to work for a live video streaming platform called Ustream. In some ways, Kazerooni is your typical tech startup prodigy. Part of that is providing his fans with a steady stream of leaked songs and guest verses on other musicians' songs, but the other part comes from his Facebook fan manager - 21-year-old Mazy Kazerooni. But his fan base has continued to grow, thanks to his digital strategy. During the drought Lil Wayne had various legal issues and served eight months in prison. It's been more than three years since his last official, full-length album, the triple-platinum-selling, Grammy-winning Tha Carter III. Genres: Rap, Hip-Hop, Trap, R&B, Smooth, Chill, Classical, Emotional, Club, Banger, Reggaeton, Reggae, West Coast, East Coast, New, Twerk, New School, Old School, Instrumental Beats for Lease, Sale & Download.įucking loooove the arp man.Lil Wayne released his new album, Tha Carter IV, on Monday at midnight.
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